Step 3: Marketing
Powerful marketing is rooted in our research.
Over the past months, we’ve researched your branches and competition, we’ve surveyed and talked with your frontline, and learned a great deal about your customer base through training discussions. It’s time to put that powerful intelligence behind your marketing decisions.
The WE network of marketing experts will assess your current collateral and advertisements and provide specific recommendations for improvement – recommendations that are fiscally responsible and reasonable for your bank.
More importantly, we’ll pull all differentiators and relevant research from our reports to provide specific brand and placement recommendations in addition to niche marketing ideas.
For example: Through our research, we may find that many of your customers do not use online services. Further, many of your own staff may refrain from this use of the internet. Choose one popular non-user from your staff at each branch and help them become comfortable with banking online. After they are at ease with the technology and inevitably love the service, feature their story in a campaign:
Over the past months, we’ve researched your branches and competition, we’ve surveyed and talked with your frontline, and learned a great deal about your customer base through training discussions. It’s time to put that powerful intelligence behind your marketing decisions.
The WE network of marketing experts will assess your current collateral and advertisements and provide specific recommendations for improvement – recommendations that are fiscally responsible and reasonable for your bank.
More importantly, we’ll pull all differentiators and relevant research from our reports to provide specific brand and placement recommendations in addition to niche marketing ideas.
For example: Through our research, we may find that many of your customers do not use online services. Further, many of your own staff may refrain from this use of the internet. Choose one popular non-user from your staff at each branch and help them become comfortable with banking online. After they are at ease with the technology and inevitably love the service, feature their story in a campaign:
Create a banner for their branch lobby with their photo. Its headline: “I was afraid to bank online. But now I love it! It so easy, saves time and is completely secure!” “Let me show you how!”